Launches Innovative Consumer Print Advertising Campaign
Unique relationship with media companies drives more exposure to rental listings.

  CHICAGO, April 6, 2006 - Online rentals category leader announced today that it has launched a new print advertising campaign entitled "More Under One Roof."

Developed by Houlihan Madison Most, an advertising agency located in Chicago, the new campaign will be seen in 150 newspapers reaching 36 of the top 50 DMAs in the United States. It is scheduled to run throughout 2006 and 2007 and is valued at more than $50 million dollars annually. is a division of Classified Ventures, LLC, a strategic joint venture owned by six leading media companies including Belo Corp. (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), Knight Ridder (NYSE: KRI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO). As part of this relationship, exclusively provides rental content to newspaper, television and community Web sites within the network.

" and our newspaper affiliates maximize exposure of our listings to renters through print newspaper ads and online ad promotion," stated Michael Ricciardelli, Vice President of Marketing and Media Sales at "With a total Sunday circulation of more than 25 million, the reach of the campaign surpasses all of its major competitors in the online rentals category."

The "More Under One Roof" campaign uses a simple green dot graphic and typography as its central creative element. Through localized catch phrases, the creative aligns with key markets communicating the depth and breadth of managed property, private landlord and newspaper classified listings found on

"We treated a national campaign like a local one to boost the relevance for the consumer," said Kevin Houlihan, creative director at Houlihan Madison Most. "By creating a distinctive, yet flexible graphic format we were able to efficiently create hundreds of ads for the many local markets covers"

About is the most visited national apartment Internet listing subscription service distinguished by more than two million rental listings from managed properties, newspaper classifieds and for-rent-by-owner units. Its personalized searches, highly visual ads featuring 360-degree virtual tours and professional photography, and comprehensive community listings, make it possible for in-market renters to access rental inventory from across town or across the country and make informed decisions quickly. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 170 affiliates across the country includes the Chicago Tribune (, The Washington Post ( and the Los Angeles Times (, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to more than 14,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. is the 2005 Webby Awards People's Voice winner, a tremendous honor that indicates the highest level of loyalty and commitment from its visitor base.


***Editors' Note: PDF and/or hard copy campaign samples are available upon request.