||CHICAGO – April 22, 2008 –
Apartments.com, the leading online apartment search resource, kicked off peak rental season today by announcing its first national partnership with MySpace, the world’s most popular social network. This is the first integrated campaign that MySpace has entered with an online apartment Internet Listing Service (ILS).
The customized community entitled “My Place on MySpace,” (http://www.myspace.com/apartments) is a comprehensive one-stop-shop of apartment listings and resources that enables renters to search from thousands of apartments and find a new place to call home. By visiting, renters are able to find their perfect place by customizing search criteria to specify price, location, number of bedrooms, amenities and more.
“The Apartments.com profile provides renters and MySpace users with an impressive tool during the apartment search process,” said Chris Carlson, regional vice president of Midwest sales for MySpace. “Finding a home is a stressful enough time in life as it is but having resources like the ‘My Place on MySpace’ that make the lives of our users easier by enabling them to make smarter decisions is what MySpace is all about–empowering users is what we do best.”
Additionally, the “My Place on MySpace” profile will host articles from Apartments.com which help users through the entire apartment living cycle including questions to ask before signing the lease, decorating their apartment and living with a roommate. Renters are encouraged to friend the profile to receive alerts when content is updated.
“Since nearly sixty percent of MySpace users between the ages of 21 to 34 rent, MySpace is an ideal place for Apartments.com to reach renters and introduce them to the streamlined apartment search capabilities we provide,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “MySpace users can seamlessly search for a new place to live—even if relocating—through a comprehensive list of apartments featured from around the country.”
Apartments.com is the most visited national apartment Internet listing subscription service with more than 50,000 unique addresses representing more than three million rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads featuring 360-degree virtual tours, professional photography, and comprehensive community listings, Apartments.com makes it possible for renters to access apartment rental inventory from across town or across the country. Leads from highly qualified, ready-to-rent prospects are delivered to Apartments.com customers, increasing closure rates and decreasing the average cost of leasing an apartment. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 10,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, the Chicago Tribune (www.chicagotribune.com), The Washington Post (www.washingtonpost.com) and the Los Angeles Times (www.latimes.com). Apartments.com is a division of Chicago-based Classified Ventures, LLC.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News)
(*) Among the top 2000 domains comScore Media Metrix, February 2008. For more information on comScore Networks, please go to http://www.comscore.com