CallSource Enables to Quantify Site Advertising Effectiveness


March 28, 2001--Calabasas, CA--CallSource, Inc., the leading independent ad-response auditor, has been retained by Classified Ventures' to independently supply, track and report all telephone lead traffic generated by visitors to's millions of online apartment listings.

The agreement with CallSource provides with unique accountability, and its advertisers with significant added value. As the largest supplier of 1-800 numbers to the industry, CallSource will afford the critical ability to scale with advertiser demand. will be the only rental real estate Web site delivering advertisers a truly qualified performance report, which encapsulates toll-free lead tracking through a completely independent source.

"Our advertisers will now know the date, time, length and geographic origin of every call´┐Żas well as the telephone number of every caller," explained Kevin Webb, business development manager, "CallSource will allow our advertisers to gain valuable and objective feedback on ad campaigns, calling patterns, market targets and leasing performance."

"Our ability to capture telephone numbers, even when calls are unanswered, allows apartment communities to recapture otherwise lost leasing opportunities," said Elliot Leiboff, chief operating officer, CallSource. "Additionally, advertisers are guaranteed that each report is an accurate, unbiased account of customer response to their advertising upon which they can confidently calculate a true ROI."

About Call Source
Southern California-based CallSource, Inc., is the Multi-Housing industry's preeminent ad-response auditor. CallSource assigns a different toll-free telephone number to each Internet ad. Ad response calls are routed seamlessly to advertisers through a proprietary telephony/Web integration system developed and managed by CallSource.

CallSource provides call tracking/reporting, customer relations management and training to more than 2,500 apartment communities nationwide. For more information about CallSource visit

About is distinguished by its highly customizable searches, superior visual ads, and its facilitation of direct communication between renters and property managers across the country. In addition to a network of more than 150 affiliated newspapers and nearly 3 million apartment listings from all 50 states, offers the MovingCenter where users can research community information, arrange truck and furniture rentals, calculate their salary in different cities, instantly check their credit report, change their address and more., owned by Chicago-based Classified Ventures, Inc., delivers highly qualified, ready-to-rent prospects to its nearly 8,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. Six strategic investors own Classified Ventures, Inc.: Gannett Co., Inc., Knight Ridder, The McClatchy Company, The New York Times Company, Tribune Company and The Washington Post Company.