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CHICAGO (July 27, 2009) – Apartments.com today announced the launch of MyMedia, a cost-effective online marketing solution that allows apartment leasing professionals to send customized communications to rental prospects and current residents. The easy-to-use MyMedia interface empowers leasing staff to use templates to quickly customize, personalize and send professionally designed digital brochures, flyers, notices, forms, articles, newsletters and videos. MyMedia enables leasing professionals to effortlessly follow up with prospective renters and residents in a consistent and timely manner, helping to fill and avoid vacancies.

“We’re saving our customers valuable time and money,” said Kevin Doyle, senior vice president and general manager, Apartments.com. “MyMedia takes the work and expense out of the leasing office having to write, design and produce attractive marketing materials. Essentially, MyMedia does the heavy lifting by providing leasing offices with the marketing communications to quickly and professionally follow up with leads, increasing their ability to bring new renters in and establish stronger relationships with current residents.”   

MyMedia is a comprehensive communication tool to reach rental prospects from all advertising sources and keep in touch with residents. The Media Library offers a robust catalog of customizable marketing collateral where a variety of agency-quality communications can be delivered to rental prospects and residents. The Media Library features instant access to:

• Articles – Keep in touch with prospective renters and residents by sending them articles with leasing and living tips before, during and after the move.
• Digital Brochures – Follow up with Internet, phone and walk-in leads, announce a new community feature or send a friendly reminder through eye catching and professionally-designed digital brochures that can be customized with photos, floorplans and community information to each rental prospect and resident.
•  Flyers - Send important information about the apartment community to rental prospects and residents with flyers.
• Forms & Notices - Communicate with current residents with ease about important matters, upcoming events, policies and procedures.
• Newsletters – Create a sense of community and retain residents with newsletters that provide valuable information and tips to make living at the apartment community more enjoyable.
• Videos – Entertain and educate renter prospects and residents with professionally-produced videos that showcase the apartment community and important topics including moving, renters insurance and “petiquette” or proper pet behavior.

MyMedia subscribers can manage communication with rental prospects and current residents from their personal Leads Dashboard. To streamline the communication process, information from all Apartments.com email leads is automatically populated in the Leads Dashboard. MyMedia subscribers also have the option to manually enter rental prospect lead information as well as resident contact information, allowing them to reach prospects from all advertising sources as well as residents. All communication activity can be tracked from the Leads Dashboard.

Current Apartments.com customers can subscribe to MyMedia on a monthly basis. To access an overview of MyMedia and watch a video demonstration, visit the MyMedia Overview from the Apartments.com Manager Center (http://www.apartments.com/mymediaoverview/).

About Apartments.com
Apartments.com is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone and Android app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including Yahoo! Real Estate, Univision and more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living, a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.