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CHICAGO (February 2, 2009) – Apartments.com today announced the acquisition of Apartment Home Living, a leading social media apartment Web site distinguished by a “live for fun” community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live. By acquiring Apartment Home Living, Apartments.com is able to deepen its footprint in the online apartment rental search category and further extend its reach to a broader audience of renters.

“The acquisition of Apartment Home Living allows Apartments.com to offer an even more desirable solution to advertisers,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “Through the power of two of the nation’s leading apartment search Web sites, Apartments.com will drive even more qualified renter leads to our listings through unmatched renter exposure on more than 1,000 partner Web sites, continued strides and advances in product innovation and well-positioned social media initiatives, capturing a broader audience of renters.” 

The casual attitude and youthful style of Apartment Home Living appeals to more than 525,000 monthly Web site visitors. By taking a pioneering lead in the social media space, Apartment Home Living is positioned as the leader in local, social search and online video for the apartment rental industry nationwide. With nearly 4,000 local neighborhood guides, Apartment Home Living provides robust local content to renters including more than 1,100 videos posted to multiple popular video-sharing Web sites.

"Every renter is different. To attract a broader audience, it’s important to be able to speak to a variety of personalities and reach new audiences by leveraging the booming trend of social media," said Larry Cotter, vice president and general manager of Apartment Home Living. "At Apartment Home Living, our #1 priority is to provide users with a fun and enjoyable living experience through an engaging and entertaining Web site that allows community residents to interact with one another. The collaboration between Apartment Home Living and Apartments.com will further solidify each Web site’s footprint in the online apartment rentals search category by offering renters more apartment search options, reaching new renters by co-existing where they spend the most time online and providing advertisers with unmatched renter exposure through national partnerships, aggressive social media initiatives and the combined monthly traffic delivered by each site.”

In addition, Apartment Home Living offers apartment communities “MyMedia”–a product that helps apartment managers increase their closing and retention rates by facilitating the communication between the leasing office, rental prospect and current residents. “MyMedia” dynamically generates professionally produced and personalized emails, forms, flyers, videos and more. A version of “MyMedia” will be available to Apartments.com customers this spring.

Both Apartments.com and Apartment Home Living will maintain separate business units. Apartments.com is headquartered in Chicago and Apartment Home Living is in Austin, Texas.

About Apartment Home Living
Based in Austin, Texas, Apartment Home Living  is the leading apartment lifestyle brand. Apartment Home Living operates off the mantra that apartment living is the “funnest” way to live. With proprietary apartment lifestyle matching, 3,700+ local living guides, social networking and engaging content, Apartment Home Living helps residents find the perfect place, connect with their neighbors and neighborhood and “Live for Fun.” The Apartment Home Living Premium Apartment Manager Program includes a portfolio of personalized flyers, forms, digital brochures, videos and other tools to help apartment managers increase closing and retention ratios.

About Apartments.com
Apartments.com is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone and Android app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including Yahoo! Real Estate, Univision and more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living, a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.