Apartments.com News
 Apartments.com Featured on the Ellen Show
Apartments.com was featured on the popular daytime talk show, Ellen, during premiere week for talk shows across America! In this heartwarming segment, Apartments.com supported Ellen's efforts to help a family who had lost their home as a result of the wildfires in Los Angeles. Apartments.com gifted Julie Garcia and her family with free rent for a year to provide some much needed relief in the face of this tragic event.
To view a clip of this segment, click here.
In addition to embracing a worthy cause, more than four million daily Ellen lovers around the country watched this segment.
Apartments.com Launches New Marketing Tool to Help Increase Closing Ratios and Retention Rates
Apartments.com answers the communication needs for apartment leasing professionals with the recent launch of MyMedia. A cost-effective, online marketing solution, MyMedia offers the leasing office professionally designed materials that can be quickly customized, personalized and sent to prospects and residents. Included in the MyMedia suite of agency-quality materials are digital brochures, flyers, notices, forms, articles, newsletters and videos. Leasing professionals can now conduct effortless follow up with prospective renters and residents in a consistent and timely manner. Become a leasing superstar by closing more leads and retaining more residents with MyMedia.
MyMedia streamlines resident and rental prospect communication:
- Stay in touch with residents with personalized newsletters and articles to develop stronger relationships and happier renters.
- Follow up with all leads - regardless of source - with professionally produced digital brochures.
- Access apartment living videos on moving, renters insurance, petiquette and more to share with residents.
- Save time and money by letting MyMedia do the work.
Click here to access an overview of MyMedia and watch a video demonstration.
 Up, Up and Away... Apartments.com Launches Heroic New Marketing Campaign
Faster than a speeding bullet, the new Apartments.com marketing campaign entitled Your Most Powerful Partner is making its way into leasing offices around the country. The campaign, received with heroic reviews, depicts how unmatched exposure and products from Apartments.com turns mild-mannered leasing professionals to super leasing heroes.
Make HERO part of your job description! In conjunction with the new campaign, Apartments.com will be launching a micro site where Apartments.com customers can relay their Super Leasing Pro stories, interact with others and find out what they would look like as a Super Hero!
  
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 There's an Apartments.com App for That!
Apartments.com recently launched an iPhone app now available to renters around the country. Whether looking for an apartment across the street or in another state, renters can now use their iPhone or iPod touch to find a new place to live. By delivering instant access to millions of apartments through location-based searches in a visually-enhanced media format including walk through videos, photos, floorplans and integrated mapping, the Apartments.com app puts the nation's richest apartment content in the palm of the user's hand.
Since the launch on June 20, 2009, the Apartments.com app has been downloaded by more than 40,000 renters in need of an apartment, driving thousands of hot leads (phone calls and emails) to advertisers. Apartments.com listings have been searchable by iPhone and iPod touch users since 2008 with the launch of its mobile Web site. In fact, more than half a million mobile users have visited the site and viewed more than 4.5 million pages - 30 percent of that traffic resulting from iPhone and iPod touch users.
The Apartments.com iPhone app is now available - and free to download - in the Apple App Store.
Read the press release.
 Introducing All New Apartments.com Online Reporting Tool
Online Reporting is now faster than ever, delivering Apartments.com advertisers immediate and free access to lead data and ad performance metrics. Seamlessly view, export, and analyze valuable information regarding the performance of any Apartments.com ad with this easy-to-use interface.
Online Reporting features:
- Instant access to lead and impression data
- A sleek, easy-to-navigate interface
- Comprehensive detail of ad impressions and lead information
- Several options to sort, download and use data
- Ad Freshness information that details recent updates and Apartments.com product subscriptions
Don't miss a minute of Apartments.com lead and ad performance! Sign up for Online Reporting today. To create an account, click here or contact Customer Support at support@apartments.com or (888) 658-7368.
 Apartments.com Crowns Roommate of the Year
Apartments.com searched high and low this summer for America's best roommate in the Roommate of the Year Contest. After receiving incredible video submissions portraying acts of roommate greatness, on September 24 Apartments.com crowned Keaton Davis of Hockessin, DE the first-ever Roommate of the Year! In addition to roommate bragging rights, Keaton won the Grand Prize of free rent for a year plus $10,000 in cash by demonstrating he was in tune with which qualities distinguish one exceptional roommate from the rest. Using a simple set of pots and a salt shaker, Keaton set the stage for a musical roommate resume that struck a chord with America and Apartments.com in his original rap music video entry entitled 1st Rate Rhythmic Roommate.
Davis' video won mass appeal during the public voting stage and surpassed the judging criteria expectations established by Apartments.com, beating out online video submissions received from renters across the country.
Click here to watch Keaton’s Grand Prize winning video!
During a live TV segment - and surprise winner reveal - Keaton was crowned as the first-ever Apartments.com Roommate of the Year and was presented with a huge check in the amount of $22,000 from the fun and enthusiastic crew at KYW-TV Ch 3 (CBS/CW). Click here to view.
Congratulations also goes out to our four-runner up winners who proved they, too, had superior roommate skills. Click below to watch their videos:
 Renters Can Now Share Apartments.com Listings Through Social Media
Apartments.com is taking its listings to the social media-sphere and allowing users to share their favorite apartment homes with family, friends and co-workers on Facebook, Twitter and Del.icio.us. Monthly traffic to these sites alone exceeds 400 million - now that's a lot of exposure!
How does it work? Through the Apartments.com social media share functionality available on all listings, Apartments.com users post the apartments they're most interested in renting on Facebook, Twitter and Del.icio.us. The social media share link is found underneath the Send2Phone link on all pages of an Apartments.com listing. Once the link to the listing is posted, it appears in the user's social media newsfeeds as a thumbnail photo, showcasing the apartment community, accompanied by a property summary. Listings can also be sent directly to someone with a message attached.
Cool tip: Use the Apartments.com social media share functionality to post details about your community on your own social networking Web site profiles. It's a quick and easy way to connect your community with information, photos, floorplans and more with your network of friends!
 Superior Viewing Experience Delivered Through Walk Through Video Enhancements
To deliver a superior viewing experience to renters and enhance its online video product for customers, Apartments.com Walk Through Video recently launched the following valuable enhancements:
- Video Syndication: All existing and new Apartments.com Walk Through Videos are syndicated on the most popular video-sharing sites. By extending accessibility to Walk Through Video content on popular sites like YouTube, Google Video, Yahoo!, DailyMotion, MetaCafe and others, Apartments.com provides advertisers with prominent exposure in search results, driving additional rental leads to their front doors.
- Larger Than Life Viewing Experience: Renters can now enjoy an actual floorplan walkthrough of their favorite apartment homes on a 640x480 screen. Apartments.com has increased its video player by 100% to enhance the video viewing experience for users and to provide high-quality videos for popular video distribution sites.
- 16 New Music Options: By expanding the selection of melodic musical numbers, renters are kept even more engaged during their apartment search. These 16 brand new music options help bring Walk Through Videos to life.
Check out the latest enhancements and benefits to Apartments.com Walk Through Video in the Manager Center.
 Keep In Tune with Renter Needs with the Apartments.com STaR Report
Based on Apartments.com search data, the quarterly STaR report features "Statistics, Trends and Research" on renter search patterns specific to each Apartments.com market. Apartments.com customers can now keep a steady pulse on what renters - in their own back yards - are looking for during their apartment search.
Compelling renter insight includes:
- Top apartment community features
- Most popular floorplans and number of bedrooms
- Average rent and square footage by floorplan of Apartments.com advertisers
- National Apartments.com What Renters Want survey results
To view the most recent STaR report, click here and select a market. |
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